"I've found the Clipsearch system to be extremely easy to use. It has helped me research clients and journalists as well as proved a strong selling tool in demonstrating the effectiveness of the PR work I have provided for people. It is complementary to a standard cuttings service and has speeded up the process of distributing coverage to clients considerably." - Simon Whittam, SWPR & Onshore Media
"With Clipsearch it's very easy for us to ensure that we identify all articles, not just the ones we were expecting. This proves particularly useful when dealing with the PA or freelance writers. It has also allowed us to expand the list of publications we monitor, thereby adding value to the service we can offer our clients." - Small PR consultancy
Research a journalist
If you’re looking to target, or preparing to speak with a journalist, it helps to know more about them. Will they be for or against you? Are they a key to getting coverage in high-impact articles in the main paper?
With Clipsearch you can quickly see:
- The articles they have written
- The different publications they have written for
- The length and position of their articles
Prepare for a pitch
When you’re putting a pitch together, you want to make sure you are capturing the attention of your audience, you want to be knowledgeable of them and their industry. You also know that text is not the way to do that. You need to bring it to life with high-impact visuals.
With Clipsearch you can not only find stories related to your own work, or that of similar campaigns, but win attention by showing them as printed – including images, colour, and formatting.
See how previous campaigns have worked
When you’re preparing a new idea, it always pays to see how old ideas worked. Maybe there was a similar product launched previously and you want to learn how it was received by the press. Maybe you remember some bad coverage, and want to learn how to build on it.
With Clipsearch you can quickly search over 140 major UK newspapers to see how an event was covered, and then see individual articles as they were printed so you can see:
- How an article was presented visually
- What else was it sharing page-space with
Find articles that you missed when monitoring
Media monitoring is great, but sometimes you may need articles beyond your brief, and you need them fast. Your needs or industry may change, but you still need the clips.
With Clipsearch you can find articles yourself, quickly, easily and cost effectively. Your media monitoring service gives you the best way of monitoring newspapers and beyond, same-day, but Clipsearch is a powerful compliment to give you the information you need.